Overview
Elle x Marina was created in collaboration with local poet ELLE, this project explored the relationship between language and visual identity through a curated print collection. Rooted in themes of empowerment, love, lust, and societal expectations, ELLE Poetry brings together raw emotion and unfiltered storytelling with a bold visual presence designed to amplify the words themselves.
Details
Industry
Art, Poetry
Scope
Print Collobration, Creative Direction
My Role
Words are only as powerful as the visual platform they are presented on. The blending of word and design in this print series demonstrates the magic of collaboration using different artistic voices.
The creative direction focused on building a collection that felt expressive, intimate, and slightly provocative without overpowering the poetry. Typography, layout, and imagery were used as extensions of the writing, creating a visual rhythm throughout the collection that allowed the work to feel both personal and editorial at the same time.
Results
The final collection became more than just a series of prints — it created a visual platform for the poetry to live beyond the page. Through a cohesive identity system and art direction, the collaboration established a recognizable aesthetic that carried consistently across digital, packaging, and promotional content.
By blending two creative voices together, the project brought a stronger emotional depth to the brand experience and helped transform the collection into something that felt expressive, collectible, and visually impactful.
