Overview
It’s pronounced Mountain, but spelled MNTN.
MNTN is the Hardest Working Software in Television™, bringing unrivaled performance and simplicity to Connected TV advertising. MNTN's self-serve technology lets brands of any size create and launch TV commercials on the hottest shows, movies, and live sports channels while helping brands drive measurable conversions, revenue, site visits, and more.
Details
Industry
CTV, Performance Marketing
Scope
Brand Identity, Art Director
My Role
As Art Director, along with our team of designers I helped co-led the company-wide rebrand as Steelhouse transitioned into MNTN and repositioned MNTN into a Connected TV (CTV) advertising platform, redefining visual identity (logo, typography, color, tone, imagery) to reflect our North Star (Effortless) while translating strategy into scalable design frameworks.
The logo is where our visual identity begins. It represents MNTN: bold, confident, progressive, expressive, human and approachable.
The brand colors were carefully selected to balance the joyful personality with the technical aesthetic. The colors are bright, bold, and fun like the personality behind the brand and the company culture.
Results
The brand launched across every company touchpoint: web, social, product, sales and marketing. We built a system rigorous enough to scale without losing character.
The rebrand resulted in
Brand campaigns generating 2.93M site visits in 2023
Product pages delivered 20%+ increased engagement
Multiple industry recognitions: OMMA, Adweek Best of Tech, Inc. Power Partner, B2B Innovation Awards
Company IPO in 2025
