Overview
It’s pronounced Mountain, but spelled MNTN.
MNTN is the Hardest Working Software in Television™, bringing unrivaled performance and simplicity to Connected TV advertising. MNTN's self-serve technology lets brands of any size create and launch TV commercials on the hottest shows, movies, and live sports channels while helping brands drive measurable conversions, revenue, site visits, and more.
It’s pronounced Mountain, but spelled MNTN.
MNTN is the Hardest Working Software in Television™, bringing unrivaled performance and simplicity to Connected TV advertising. MNTN's self-serve technology lets brands of any size create and launch TV commercials on the hottest shows, movies, and live sports channels while helping brands drive measurable conversions, revenue, site visits, and more.
Details
Industry
CTV, Performance Marketing
Industry
CTV, Performance Marketing
Industry
CTV, Performance Marketing
Scope
Brand Identity, Art Director
Scope
Brand Identity, Art Director
Scope
Brand Identity, Art Director
My Role
As Art Director, I co-led the full company rebrand as Steelhouse transitioned into MNTN and repositioned as a Connected TV (CTV) advertising platform. This wasn't just a visual refresh — it was a ground-up identity system built to scale across every touchpoint.
The challenge was to build a brand that would pioneer and lead the CTV space as an expert. A brand that could take complex ideas and feel welcoming, innovative, and effortless.
I worked alongside a team of designers to define every layer of the brand, starting with the logo. It's where the visual identity begins: bold, confident, and progressive, but also human and approachable. The wordmark itself nods to the name without spelling it out, earning a second look. The brand colors were carefully selected to balance the joyful personality with the technical aesthetic. The colors are bright, bold, and fun like the personality behind the brand and the company culture. Every aspect was thoughtfully and intentional built out to stay true to our North Star: Effortless.
As Art Director, I co-led the full company rebrand as Steelhouse transitioned into MNTN and repositioned as a Connected TV (CTV) advertising platform. This wasn't just a visual refresh — it was a ground-up identity system built to scale across every touchpoint.
The challenge was to build a brand that would pioneer and lead the CTV space as an expert. A brand that could take complex ideas and feel welcoming, innovative, and effortless.
I worked alongside a team of designers to define every layer of the brand, starting with the logo. It's where the visual identity begins: bold, confident, and progressive, but also human and approachable. The wordmark itself nods to the name without spelling it out, earning a second look. The brand colors were carefully selected to balance the joyful personality with the technical aesthetic. The colors are bright, bold, and fun like the personality behind the brand and the company culture. Every aspect was thoughtfully and intentional built out to stay true to our North Star: Effortless.
Results
The rebrand launched simultaneously across every company touchpoint; marketing, social, sales, and campaigns.
The numbers followed: brand campaigns drove 2.93M site visits in 2023, product pages saw 20%+ engagement lift, and the company earned recognition from OMMA, Adweek Best of Tech, Inc. Power Partner, and the B2B Innovation Awards. MNTN went on to IPO in 2025.
The rebrand launched simultaneously across every company touchpoint; marketing, social, sales, and campaigns.
The numbers followed: brand campaigns drove 2.93M site visits in 2023, product pages saw 20%+ engagement lift, and the company earned recognition from OMMA, Adweek Best of Tech, Inc. Power Partner, and the B2B Innovation Awards. MNTN went on to IPO in 2025.
