MY ROLE

The creative challenge with online advertising is the limited amount of time and the small amount of design real estate. My challenge as a Steelhouse designer is taking a brand and showcasing its products in a compelling, concise, and clear way while staying within the client’s brand guidelines and pushing the creative boundaries.

CLIENTS: Vanity Planet, Vince, Kate Spade, Toms, Rosetta Stone, Roxy and more.

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DIsplay + Social campaigns

Print collateral

STEELHOUSE INTERNAL BRANDING

Lead internal creative process initiatives. Identify objectives and build, develop, and organize strategic approaches to help streamline clients transition between new product launches and features. Design creative one-sheets and decks to arm clients with more resources to help with initiatives.

Client

Vanity Planet

BRIEF

Conceptualize and design a multi-channel ad campaign. Create a concept that will work across desktop, mobile and social for upcoming product launches. Design assets and animation for all units.

CLIENT

Rosetta Stone

Brief

Conceptualize and design an interactive ad campaign to help users gain a better understanding of Rosetta Stone

+ Click to see animation

Client

Swatch - ThinkFun collection

BRIEF

More color, more fun, more fantasy. Think Fun is ready to pin your personality to a whole new level. Stories of self-expression that we can wear everyday in this super speeded up world. From day to night everything changes, the lights blink into another dimension and the energy flows into dance moves. Find your beat in the explosion of colors, shapes and stripes. Time never stops, neither should you. Think Fun!

COPY: Think Fun. Explore the new Fall 2018 Collection.

CALL TO ACTION: Discover Now