client
Trendy in La
Brief
Trendy In LA is an online boutique creating essential wardrobe pieces. Their hand-crafted couture neckwear collection is made in the USA. With carefully hand picked fabrics to deliver chic + timeless, yet modern + edgy pieces.
MY ROLE
As a company with a strong grasp of who they are and what they stand for, my challenge was to create a brand platform that helped express themselves in the right way, to the right people. An identity that represented their chic + timeless, modern + edgy hand-crafted neckwear collection.
From print, packaging and messaging, to the digital platform and content within it, their brand’s personality and style was brought forward to establish a look that expressed their brand’s point-of-view and style: “Be you: Trendy.”
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