Brief

Spry is a hip, cool, and upbeat brand that's reinventing the idea of a traditional gym bag into a functional and stylish accessory. 

Target Audience

Men and women, someone who goes to the local gym and gets ready there at least once a week and is on the go. Loves extra considerations such as a dirty clothing compartment and small pockets for loose items. Spry patrons are urban, weekend warriors who workout and head straight for the weekend fun.

MY ROLE

As a company with a strong grasp of who they are and their target audience,  my challenge was to create a gender neutral logo and color palette. A logo that would be able to scale to different mediums. A mark that would live on products, website and all branding collateral.

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logo design

mini BRAND DEVELOPMENt